NOTE: This interview was conducted in March 2026
1:12: Deep in the cookbook trenches and the multiple truths about the process
2:52: Who is Alex right now?
4:03: Zodiac signs, Saturn Return and reflecting on Alex now versus 10 years ago
8:03: On starting Just Add Hot Sauce in 2017 and how its goals have evolved since
14:15: On building a community through food
17:55: On the creative process for developing recipes and themed series
21:44: On scaling and monetizing her brand, including the granular breakdown of her various revenue streams
26:05: On Substack entering the mix — and the advice Alex has for someone wanting to start one
30:59: On how being vulnerable and personal storytelling has worked in her favor
35:12: On how she stays in her groove
