NOTE: This interview was conducted in September 2025
00:26: Who is Adriana in this very moment?
1:10: Settling and building a company based in Boston
3:14: How a background in journalism paved the way for emerging digital media roles (audience engagement, social media, and beyond) that weren’t taught in the classroom
5:06: The full-circle journey that now has her back in the classroom, this time teaching media students about digital roles beyond the traditional writing/reporting gigs
6:15: The biggest learning curves in learning on the job post-grad
8:30: How the idea to launch Influencer Journalism (part of Adriana’s company Field Nine Group) came to be — an initiative that trains influencers to work directly with newsrooms and journalists — and how it’s helping media brands foster deeper relationships with consumers.
12:14: How is credibility and integrity factored in here?
16:11: One of Adriana’s favorite newsroom-influencer collaborations to date (and why it’s actually not the platform with millions of followers)
19:32: Projections (and hot takes) as it relates to the intersection of tech, journalism, and digital media
21:36: On the brands leaning really well into new media
23:08: Why mentorship continues to be a major pillar in her work (via her platform Journalism Mentors)
